Nike states “The Nike Tight of the Moment is an exercise in exploration. Through experimentation with unique patterns, colors and inspirations, the franchise has elevated the intersection of athletic performance and artistic design. This penchant for exploration led the Nike design team to Japan. There it partnered with Yuko Kanatani, marking Nike’s first collaboration with an independent artist for the Tight of the Moment project.”
So apparently some rich French guy was sitting around one day and wanted to sit in the middle of the desert and watch Dune with his friends. So he made a theater and then it turns out It was a really, really bad idea and not a single movie was shown there. The local’s in the middle of somewhere Egypt didn’t like the idea for some reason and sabotaged it. Now there’s a random theater in the middle of the desert and some day no one will know why.
Slap It is a “cheeky” way to bring a bit of fun into your daily life while also lightening up your room. Designed by London-based designer Joseph Begley, the glowing ass cheeks let you squeeze, pinch, or slap your way to having them light up with a warm color.
"The concept for the design is straightforward, bold and receptive to future locations: take the ordinary and turn it on its side. Drawing from the nearby New York Public Library in Bryant Park, the space is lined in a sepia-toned full size photograph of books printed on tiles. The custom tiles run along the floor, up the 15’ foot wall and across the ceiling. The frosted glass wall behind the service counter illuminates the space and the wall directly opposite is clad in rich brown herringbone. The thrust of this concept finds expression in the lighting and materiality, and ultimately the space gives definition to the emerging brand."